Oscar Holm

Consulting, per definition, doesn’t scale. However, almost any product could be boiled down to consulting, ie. Executing using human capital instead of technology, capital or other means of leverage. So consulting is a way of solving a problem that doesn’t scale, but it can be used to clarify what the problem is. The problem then becomes the product which can be levered through code so that human capital is no longer needed. All of a sudden, it’s a product company.

The flipside of this, is creating a product from the get-go, which requires conviction and an accurate view of the market. A common failure is blindly creating, spending time and money to realize a vision, only to find out when it drops that there’s no need for it. The more successful route is having a reasonably accurate view of the market, customers and competition, creating the so called MVP based on that view, then iterating with feedback loops from actual customers. This is actually the natural process when growing slowly, customer by customer rather than going for hyper growth.