Oscar Holm

Reading Derek Sivers’ book Anything you want had the effect of deformalizing entrepreneurship for me, a feeling that I want to, need to, cling on to. I’ve read, listened to, partaken in so much material on how to ‘do entrepreneurship right’ and be successful that it became a quest on a pedestal. Something reserved for the very cream of humanity, my idols. It was difficult to believe in this quest, despite already being incorporated with a number of clients paying me for what I know.

“Well i’m basically a consultant so it’s not really a business” was the recurring excuse I’d fall back on when asked about my occupation. My main takeaway is it’s about helping people. It’s not more virtuous to do this by creating an automated software which will scale into the millions and earn a high valuation multiple. That’s just one path that I’ve happened to idolize. I don’t think I’d even enjoy running a business like that, with all that it entails, I just wanted to be a member of that club. There’s something human about that desire, but it’s convoluted, complex and unfounded. A desire maze ending in an imaginary treasure. So forget about customer centricism, scalability, discipline, valuation, growth, even the word entrepreneurship. Just help some people, make them happy, make sure you’re happy and keep profit enough to live.